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Best Pay-per-click Search Engines for Website Promotion
Znews.com --
In general, a PPC search engine allows you to bid on a certain keyword (such as "Credit Card") or set of keywords relevant to your website. When someone types in that word on a search engine, your listing shows up as a top search result. The exact rank depends on your bid.
The fastest way to get traffic to your website, Pay-per-click (PPC) search engines will get keyword-targeted customers to your site instantly. For example, our Credit-Review.com website went from 200 visitors per week to over 3,000 per week in a matter of days when we bid for select keywords on the PPC search engines listed below.
Our succesful strategy has been to use PPC search engines when we launch a site, and to submit keyword-optimized URLs to the major free search engines. The PPC advertising helps improve your free search engine ranking by putting links to your website all over the Internet right away -- Google and other major search engines, for example, boost your search results rank based on how many other sites link to yours.
Since Pay-per-click search engines license their technology to many websites, links to your website can show up on hundreds of other websites (as an example, type "Credit-Reviews.com" -- with the quotation marks -- in the Google search box to see how Google picks up all the search results from Kanoodle PPC and Findwhat PPC affiliate website search results).
There are thousands of PPC engines, and the quality and volume of traffic varies. While some will work better than other depending on what you're selling on your site, we've only listed the Top 5 below.
| Rank
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PPC Company
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Minimum Bid
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Minimum Deposit
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Minimum Monthly
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Partners
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| #1
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Overture
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$0.10
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$50.00
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$20.00
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Major Partners
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Review: NOTE: Overture is currently offering a $10 OFF special when you sign up today. Overture has by far the most coverage, having signed deals with the highest traffic search engines on the Internet. Overture's paid search results appear as top results on most of the major portals and search engines, including Yahoo, MSN, AltaVista, AOL Search, Lycos, Netscape, CNET, NetZero, and InfoSpace, and more. While you could pay less per click at some of the other PPC search engines, Overture is more likely to give you a high volume of qualified traffic. Overture is also currently running an offer that will give you a $10 credit when you sign up. Overture is a bit more strict about websites it will accept -- for example, if you site is a page with very little content and only contains links to affiliate merchants, they may not accept it. If, however, you have a good deal of content with integrated banners or text links, you'll have a better chance. If you can get into the Overture search results, do it. Highly recommended.
[MORE INFO]
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| Rank
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PPC Company
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Minimum Bid
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Minimum Deposit
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Minimum Monthly
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Partners
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| #2
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Ah-Ha
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$0.01
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$50.00
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No minimum
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Earthlink, AltaVista, LookSmart
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Review: Ah-Ha search results appear on Earthlink, Altavista, Looksmart, and many other large sites. It's $0.01 minimum bid makes Ah-Ha a great place to get good traffic and to test your ads and keywords. There are currently about 450 million Ah-Ha searches every month. Somewhat lower traffic than some of the other PPC search engines, but with less competition from other advertisers, the keyword bid amounts are nice and cheap.
[MORE INFO]
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| Rank
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PPC Company
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Minimum Bid
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Minimum Deposit
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Minimum Monthly
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Partners
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| #3
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Kanoodle
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$0.01
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$50.00
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No minimum
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10,000+ Affiliates
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Review: Kanoodle provides good solid sales leads and traffic. Kanoodle search results appear on Kanoodle's own search site, CNET.com, AskJeeves.com, MetaCrawler.com, Galaxy.com and Hotbar.com, as well as on over 10,000 smaller affiliate websites. Kanoodle currently gets over 400 million searches every month. The Kanoodle advertisers site allows you to upload multiple keywords, track your click-throughs, and proxy bid for top positions. You'll also see your ranking when you place your bid.
[MORE INFO]
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| Rank
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PPC Company
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Minimum Bid
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Minimum Deposit
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Minimum Monthly
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Partners
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| #4
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LookSmart
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$0.15
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$49 fee
+$45.00 refundable deposit
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No minimum
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Major Partners
see below
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Review: LookSmart works a bit differently from other PPC search engines. You pay a $49 listing fee, pick up to 10 keywords for your website, and select a category where you'd like your site to appear. You then select a monthly budget, and you pay $0.15 per click until you reach your budgeted amount. LookSmart is a premier search engine and should give you excellent quality traffic. With LookListings, links to your website will be in the lucrative core layer of search results on MSN, About.com, Netscape, AltaVista and CNN.com, and reach 77%, or nearly 4 out of 5 Internet users. Highly recommended.
[MORE INFO]
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| #5
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7Search
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$0.01
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$25.00
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no minimum
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20,000+ affiliates
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Review: 7Search is ranked by Alexa as the second most visited PPC search engine in the world, and your listing will appear in 35% of the top 150 search engines in English-speaking countries. Though the 7Search website is somewhat clunky in its design with roundabout explanations and hard-to-find links to relevant information, once you get used to it you'll find that 7Search can deliver traffic.
[MORE INFO]
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While it is important to work on optimizing your website to appear in the top results of search engines such as Google, the fastest way to get traffic to your website is through Pay-per-click (PPC) search engines. In general, you bid on a keyword or set of keywords relevant to your website, and when someone types in that word on a search engine, your listing shows up as a search result. Depending on your business, some of these may work better than other, so try a couple and track your results.
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